Design Philosophy

design philosophy

Geely Auto should look at global trends but our cars should also have a hint of where the company originates from.

Personality-Driven Car Design

A vehicle is not only bits and pieces of metal, plastic, and rubber. It is a sum of ideas that originated as a result of a common problem, the people who designed it, and the people who produced it.
Great cars have great designs and it is our job at Geely Design to make it a reality by working hand in hand with our engineers.

Manufacturing facilities of Geely Holding Group are represented by 18 factories

Geely Auto Group has powertrain and vehicle manufacturing facilities all over China in 18 different factories located in Taizhou, Ningbo, Chengdu, Xiangtan, Baoji, and Jinzhong.

The group employs over 50,000 workers and operates from five global research centers in Hangzhou, Ningbo, Gothenburg, Coventry, and Frankfurt. The group also features five design studios with over 1000 staff members globally. Geely design studios are located in Shanghai, Gothenburg, Barcelona, California, and Coventry.

The facilities are capable of producing a wide range of car models including Sedans, MPVs, SUVs, and Crossovers.

Design Philosophy

For many years, Geely brand is committed to the same principle: overcoming the frontiers.

Refined Design; Refined Cars

Cars are moving marvels of art and they must have a unique presence that invokes a certain feeling of joy and ownership in the eye of the beholder.

GALLERY

GEELY AUTO BRAND ATTRIBUTES

Approachable

Geely Auto is an independent and authentic Chinese brand that is able to succeed on a global basis.

Bright

We are at the forefront of the Chinese entrepreneurial mindset; we are optimistic about the future and have the will to succeed.

Stunning

We benchmark against global designs with refinements that show a hint of where we come from. We’re not making global cars; we’re taking Chinese cars global.

Surprising

The latest technology should not be associated with the price tag, we believe that technology should be accessible to all and integrated seamlessly into the user’s experience.