3rd May,2023 at Jeddah, Saudi Arabia – Geely Wallan, the official distributor for Geely cars in Saudi Arabia, is proud to announce the launch of the new Geely Coolray, a popular model born under a new generation B-Segment Modular Architecture (BMA).
With its young and fashionable exterior design and excellent powertrain performance, Coolray has been gaining immense likes from the customers in the Kingdom of Saudi Arabia since the debut back in May 2020. This popular model has been making quite a noise in the SUV B segment with total sales of 16,062 units up to the end of April 2023, showcasing an average annual growth rate of 68%.
Now, the new Geely Coolray is positioned as an “Intelligent SUV” with upgrades in design, powertrain, technology and safety, and is bound to trigger consumers’ enthusiasm again.
To freshen up and elevate the exterior design, Geely adopted a more flamboyant “Energy Burst” design concept for the new Coolray. The new Coolray features the latest generation “Energy Storm” front face design – the blacked Robust Air Inlets with red accents, making the car more aggressive, dazzling and eye-catching. The LED headlights look sharp and shine like stars at night when they light up. The 18-inch tomahawk-style wheel with red sports callipers represents the speed and passion of the racing track. The large rear spoiler with the exclusive S logo enhances the sense of sportiness of the whole vehicle while optimizing aerodynamic performance.
The new Coolray boasts the segment’s only exclusive Lavender color that has a dynamic color-changing finish. The calm grey and mysterious purple base brings to life the romantic, pearlescent and avant-garde Lavender color.
The “Energy Awakening” design concept is adopted in interior design. Geely created a powerful and sporty cockpit that can instantly stimulate the desire to drive. The contrasting design of gray-black and red-black gives the static cockpit a strong sense of visual flow. The flowing integrated double screens – a 10.25-inch LCD instrument cluster and a 12.3-inch infotainment display, bring an immersive visual experience and a strong sense of technology. The car is equipped with suede multifunctional sports seats, a premium leather multifunctional steering wheel, 72-color ambient lighting, and sporty electronic gear shifter. While creating a stylish and sporty atmosphere, the cabin also brings a refreshing sensory experience.
The new Coolray is equipped with a new generation of Leishen 1.5TD four-cylinder engine, incredibly efficient and powerful, which enables the vehicle to accelerate from 0 to 100 kmph in just 7.6 seconds with a combined fuel consumption of just 5.8 L/100km. Working together with a new generation of 7-speed wet dual-clutch transmission, which is a new generation of transmission derived from the Leishen Power, the new Coolray achieves higher efficiency, better NVH performance, and higher handling precision.
It is specially designed for urban working conditions. With the support of the new powertrain, the new Coolray will provide users with leading dynamic performance and live up to the “Intelligent SUV” claim. In addition to the traditional ECO, COMFORT and SPORT mode, the new Coolray has a new ADAPTIVE mode that recognizes driving habits and road conditions, and actively adjusts the powertrain to provide a better driving experience.
In terms of technological configuration, the new Coolray is equipped with L2 Advanced Driver Assistance System (ADAS). In addition to Intelligent Cruise Control (ICC) system, and Lane Keeping Assist (LKA) technologies, it also has the Automatic Parking Assist (APA) system, including 12 radars in total on the front and rear of the car to provide the all-around parking assist function. Users can just press one button to park the car easily with three parking options. At the same time, the new Coolray brings more user-friendly and convenient features that ensure the driver and passengers an easy and enjoyable mobility experience, including 15W fast wireless charging, automatic air conditioning, rear air outlet and an electric tailgate.
Lastly when it comes to driving safety, it is equipped with a 540° HD Panoramic Image System, giving drivers full information about the environment around and under the car. It helps drivers not only in parking but also at sharp turns when driving. At the same time, it also has a 4 way DVR system, 6 airbags and a high-strength cage body structure, safeguarding the driver and passengers as much as possible.
With all the amazing upgrades and new function additions, Mr. Mshary Saud Alotaibi, Managing Director of Geely Wallan, said “The New Geely Coolray is a perfect example of Geely’s mission to Create a Mobility Experience that Exceeds Expectations. The Leishen Powertrain platform gave birth to the all-new powertrain on the new Coolray that has a highly efficient and powerful 1.5TD 4 cylinder engine. Not to mention the BMA chassis tuned by two world-class race car engineers from Lotus and SAAB. The new Coolray is a game-changer in the SUV B segment and we are thrilled to be able to bring this vehicle to the Saudi market. The Geely Coolray is not just a car; it is a lifestyle choice that enables drivers to unleash their inner drive and ignites their journey with style.”
The new Coolray is ready for purchase from 4th May with a starting price at 68,900 SAR. Early booking within the first week of launch comes with an exclusive package – 100 SAR for the Lavender color option – which normally would be a 2000 SAR upgrade of the highest GF+ trim.